In early September I ventured to Content Marketing World in Cleveland Ohio. One of the sponsors and vendors was InboundWriter. I’m always looking for new a blogging tool to try and a SEO tool to spend my free time with so just before I left on Thursday I stopped by the InboundWriter booth to get a demo of the product they had to offer. I was pretty impressed by the demo they showed me so I exchanged cards with the team and headed home.
A few weeks ago Erik emailed me asking if I’d be interested in beta testing their WordPress plugin before it launched. I told him I would be happy to! I’ve got to say, if you are a blogger or a member of the content marketing community who doesn’t have time to start learning all the tricks of search engine optimization, I’d highly recommend that you check out this blogging tool.
A Quick Overview of the InboundWriter WordPress Plugin
InboundWriter sits on the right hand side of your posts page inside of your WordPress backend. Once you start writing our post you have the option of including up to three “relevant terms” that you are planning on focusing on within the post. As you write InboundWriter will start grading your post. Once you hit 200 words, it will begin to show you the results of your content marketing.
While the concept of this is very simple, it is an SEO tool that all bloggers should consider using to help optimize their blogging efforts for search engines.
For each of your relevant terms, a star rating will pop up next to it helping you decide which keywords you should use more of within your blog post. After the plugin starts to score you, this blogging tool will also include “steps to improve my score” to help you figure out where you have gone wrong.
I’ve used this plugin on a few of my recent blogs and have had a lot of fun watching the score move as I work to optimize for a few different terms. It’s worth checking out if you have any concerns about your search engine optimization. The plugin works great on OLD blog entries as well!
InboundWriter Web Tool
If you’re not using WordPress (you should be) but are looking for an SEO tool to help optimize your website content, InboundWriter offers a web based version of their tool as well. This was the original demo they shared at Content Marketing World to help content marketers with their search engine optimization. You can optimize up to 8 documents a month for free and if you decide to optimize more, their plan is only $19.95 a month.
InboundWriter released a video about their product:
It is not a bad deal considering the results that this SEO tool has to provide!
Learn More About the InboundWriter WordPress Plugin
At the end of the day, I’m a nerd when it comes to learning about content marketing so I had a great time with the InboundWriter WordPress Plugin. It is a very simple blogging tool that can help improve your writing on a number of levels.
They have a free report for download and I highly recommend checking it out to understand the impact of real-time content optimization a little better.
Overall I think this is a fantastic SEO tool and I would recommend it to any blogger I run into. I’m excited to watch it evolve with the changes to search engines.
For more information on their plugin InboundWriter has added a new section to their website about the Inbound Writer WordPress Plugin. They do require registration in order to use the plugin, although you have both free and paid options available.